Keertana Finserv Limited

Keertana Finserv Limited, formerly Rajshree Tracom Private Limited, was incorporated in 1996 and was acquired and rebranded in 2022. The company is a non-banking financial company focused on gold loans, joint liability group (JLG) loans, and MSME lending, primarily serving low- and middle-income households in rural areas through an extensive branch network. The company is promoted by Padmaja Reddy, who has over 25 years of experience in financial services and social development and is the founder of Spandana Sphoorty Financial Limited. She is actively supported by Revan Saahith and an experienced leadership team with expertise across microfinance, banking, operations, audit, and technology. Keertana's key strengths include its experienced promoter, established presence in rural lending, diversified retail loan portfolio, and strong branch network. The company also benefits from regular promoter support through capital infusion and an experienced board, although strengthening senior management continuity remains an important focus area.