Krazybee Services Limited

KrazyBee Services (P) Limited, established in fiscal 2017, is a non-deposit taking NBFC (ND-NBFC) specialising in offering unsecured personal loans to young professionals in India. The company operates through its tech platform, KreditBee, which manages the end-to-end loan process, including origination, risk assessment, collections, and accounting, enabling a fully automated, digital lending model with wide presence across India. KrazyBee is promoted by Mr Madhusudan Ekambaram, Mr Vivek Veda, and Mr Karthikeyan Krishnaswamy, who bring significant experience in technology, finance, and portfolio management. Their expertise has driven the company's growth and helped attract strong investments from renowned private equity investors such as Premji Invest, Advent International, and Motilal Oswal Private Equity, enabling rapid expansion in the digital lending sector. With this tech-driven approach, KrazyBee has witnessed rapid growth in disbursements and assets under management. Key factors behind its success include a scalable, technology-driven business model and strong capitalisation, coupled with improved asset quality, which together contribute to growing profitability and a reduction in non-performing assets.